Workshop 13

The Future of Branding & Licensing in the Entertainment/Games Industry and in Online Virtual Reality

The Entertainment/Games industry will see increased involvement in everyone’s lives as brands embark on new strategies to expand their product awareness and penetration in the online virtual reality environments. Unique and novel opportunities will arise for brand owners to undertake a successful crossover between physical and digital goods.  Consumers will seek virtual experiences that foster greater connection with the brands.  

The session will discuss novel issues in trademark application in the multiverse and virtual reality worlds.  Important issues relating to licensing deals that may cover blockchain, NFTs and cryptocurrencies will be explored.  Hear from Erica Carter, Senior Legal Counsel of Epic Games, Inc on brand licensing issues.  The other panelists are Stu Seltzer (Seltzer Licensing Group) Rob Potter (Kilpatrick Townsend & Stockton), Alan Hunt (Lewis Silkin LLP, UK) and Lionel Tan (Rajah & Tann Singapore LLP) who will share their insights and experiences spanning US, UK and Singapore.

Start Time: 11:00
End Time: 12:30

Drummond East
Le Centre Sheraton Montréal 1201 Boul. René-Lévesque O, Montréal, QC, H3B 2L7