Workshop 3

Investing, M&A and Licensing on Gaming Industry – What You Need to Know Before

The game industry represents a fast-growing market and is leaning towards elements of realism to create a more immersive experience.

To achieve this, game companies have been partnering with brands, and both, hand in hand, are interested in expanding their business, increasing brand value, and achieving a new public.

How well a company can protect and monetize its intellectual property assets represents the possibility of expanding its business through licensing, royalty payments, advertising, and even potential M&A operations.

Best practices in Intellectual Property may be the most important factor since it is the main revenue-generating element of a video game and its management usually means the success or failure of a company.

For this reason, Workshop 3 will approach topics such as M&A, licensing in the game industry, and the collaboration of different platforms. Even further, the best practices to be adopted, from clearance of intellectual property rights to privacy, artificial intelligence, and the metaverse.

With this, you will have all you need to know before investing, negotiating, and licensing in the game industry!

Start Time: 11:00
End Time: 12:30

Drummond East
Le Centre Sheraton Montréal 1201 Boul. René-Lévesque O, Montréal, QC, H3B 2L7