Job Title: Director
Company: GE Licensing
Elise is with GE’s Corporate Business Development team and, as part of her work, she leads end-to-end complex intellectual property licensing deals across a variety of fields including software, copyrights, patents, trademarks, and technology from idea generation to development to negotiation to agreement management.
As an attorney with an undergraduate degree in finance, she has also worked as an IP valuation and strategy consultant. She valued and created strategy for IP assets including, but not limited to, technology, patents/patent applications/patent portfolios, brands, trademarks, copyrights, naming rights, data, and businesses in the context of organic/inorganic growth, licensing, mergers & acquisitions, divestiture, reporting & compliance, investments, tax matters, bankruptcy, litigation, capital raising, and estate planning. During her professional career, she has completed hundreds of business and IP valuations in many different industries and has spoken and written on the topics of IP valuation, strategy, monetization, litigation, licensing, naming rights, brands, and tax matters throughout the US and internationally. She taught the role of Business in Society at the University of Wisconsin – Madison and has provided expert testimony in federal, state, bankruptcy, and international proceedings.